GA Event Tracking Code for a Live Chat

To track the number of live chats initiated on your website, we’ll need to set up an event in Google analytics. Use the form to build GA Event tracking code for a live chat, then add the code to the link to track the event.


Universal Event Tracking Code Builder for a Live Chat

(The name you supply for the group of objects you want to track. We recommend using something like “Live Chat”):

(Used to define the type of user interaction. We recommend using something like “Live Chat Request” or “Chat Request”):

(Optional. Recommend using “Homepage Chat” or use this when you need to distinguish between live chat locations on your website [if you have more than one you need to track]):

(Optional. If you’d like to assign a numeric value to your chat, enter that value here):

(Optional. Select “true” if you want to consider it a bounce when a visitor views one page, submits a contact form and leaves without viewing any other pages.)


Place the following code within the code of your Live Chat link:

It should look something like this for your Live Chat:


Optional Goal Setup

After you add the live chat event tracking code to your site, you may want to setup a goal in Google Analytics that's related to the event. Follow these instructions to setup the goal.

  1. Login to Google Analytics and click on Admin in the main navigation.
  2. Select the Account and Property where you want to create the goal. Under the View list, click on Goals
  3. Click on the New Goal button, click on the Custom radio button and then click on the Next step button.
  4. Name the goal and select the Event radio button.
  5. Populate all of the relevant goal details (in bold):
    • Category | that matches |
    • Action | that matches |
    • Label | that matches |
    • Value | that matches |
  6. Click the Create Goal button. You're done!