GA Event Tracking Code for a General Event

You can create events around any type of link. If there is an event that you didn’t see listed above (such as an account login), you can create that event here. Just fill out the form below and add the event tracking script to your link where indicated. Use the form to build GA Event tracking code for a general event, then add the code to the link to track the event.


Universal Event Tracking Code Builder for a General Event

(The name you supply for the group of objects you want to track. We recommend using something like “Login”):

(Used to define the type of user interaction. We recommend using something like “Account Login”):

(Optional. We recommend using something to further describe the user interaction (e.g. “Clicked”).):

(Optional. If you’d like to assign a numeric value to your user interaction, enter that value here):

(Optional. Select “true” if you want to consider it a bounce when a visitor views one page, submits a contact form and leaves without viewing any other pages.)


Place the following code within the code of your link:

It should look something like this for your link:


Optional Goal Setup

After you add the general event tracking code to your site, you may want to setup a goal in Google Analytics that's related to the event. Follow these instructions to setup the goal.

  1. Login to Google Analytics and click on Admin in the main navigation.
  2. Select the Account and Property where you want to create the goal. Under the View list, click on Goals
  3. Click on the New Goal button, click on the Custom radio button and then click on the Next step button.
  4. Name the goal and select the Event radio button.
  5. Populate all of the relevant goal details (in bold):
    • Category | that matches |
    • Action | that matches |
    • Label | that matches |
    • Value | that matches |
  6. Click the Create Goal button. You're done!