GA Event Tracking Code for Contact Form

Use the form to build GA Event tracking code for a Contact Form. Then add the code to the submission link or button for your Contact Form to track the event.


Universal Event Tracking Code Builder for a "Contact Form"

(The name you supply for the group of objects you want to track. We recommend using something like “Contact”):

(Used to define the type of user interaction. We recommend using something like “Information Request” or “Support Request”):

(Optional. Recommend using “Contact Form” or use this when you need to distinguish between contact forms [if you have more than one you need to track]):

(Optional. If you’d like to assign a numeric value to your lead, enter that value here):

(Optional. Select “true” if you want to consider it a bounce when a visitor views one page, submits a contact form and leaves without viewing any other pages.)


Place the following code within the code of your submission link:

It should look something like this for your Contact Form:


Optional Goal Setup

After you add the contact form event tracking code to your site, you may want to setup a goal in Google Analytics that's related to the event. Follow these instructions to setup the goal.

  1. Login to Google Analytics and click on Admin in the main navigation.
  2. Select the Account and Property where you want to create the goal. Under the View list, click on Goals
  3. Click on the New Goal button, click on the Custom radio button and then click on the Next step button.
  4. Name the goal and select the Event radio button.
  5. Populate all of the relevant goal details (in bold):
    • Category | that matches |
    • Action | that matches |
    • Label | that matches |
    • Value | that matches |
  6. Click the Create Goal button. You're done!